Once it’s in place it is the foundation of your business, it will tell people about your brand, who you are and what you do. Once in place it’s really hard to change, well, it’s not that you can’t change it. It’s more about your changing your logo, your collateral, your website. It could causeContinue reading
Your logo/tagline should reflex your business, your brand, name, and story; it should be honest and succinct. You have probably seen a quiz or two either online or at the pub where you need to name the logo’s and I bet you can name quite a few? This is the importance a logo can make,Continue reading
Researching your target market might seem a boring and ominous task, but it could be hugely beneficial to your business. You’ve defined your business name, logo and a possible strapline, now you need to work out who your audience is. Identifying a target market helps you develop an effective marketing strategy. It assists you toContinue reading